Time Machine Inc. is an alterantive/parody stationary and merchandise store. It targetrs younger consumers and uses pop-culture, conspiracy theories, and collaged images to portray parodied and often conflicting narratives that seem entirely so fake they might be real. The Time Machine Inc. narrative and overall lore often threads together that it is vaguely an underground and niche sub-group hiding from the government trying to recruit consumers. There is no actual group to join but the rewards program and the govenment does not actually hold this company under survelance. The vague mystery and generally confusing nature of the brand is what keeps it consistency and piques interest in its audience.