“Noodles!” serves college students and young professionals seeking quick, affordable, and customizable meals in a casual, diverse, and social environment.
The brand is vibrant, colorful, modern, and flavorful. This was a co-project with peer and graphic designer Lara Mullen (@lmullz.com), where they created the brand and research for Noodles. I created the brand patterns as well as the mascot Dexter the Duck.